How to Maximize Summer Sales & Profits
With Fresh California Apricots

SEASONAL DISPLAYS MEAN BUSINESS
Double your apricot sales with proven effective displays and strong merchandising ideas like these:

Catch Your Customers' Attention

Use our coloful POP to bring shoppers to your apricot display. Promote the "Get them while they're here" story. Make the connection with "California Quality." Arrange your fresh apricots between color contrasted fruits like plums, red or green apples, cherries or kiwi fruit. Place fruits of comparable size and price nearby to promote your seasonal price/value story. Use waterfalls and island display units to attract shoppers.

Feature the Ripest Fruit First

Sort your apricots according to maturity level. Provide ripening bags to encourage your customers to buy in larger volume. Keep your fruit looking fresh and appealing all day by periodically rotating the ripest fruit forward.

Minimize Handling

Display your fresh California Apricots in their original containers. Offer ripe fruit in quart or pint baskets and display them separately from your bulk display. Avoid bruising by stacking your bulk fruit no more than two layers deep.

Promote the Nutrition Benefits Here's what you can say about fresh California Apricots:

Fat-free. Sodium-free. Cholesterol-free. High in vitamins A and C. A good source of potassium.

Develop More Sales with Cross Merchandising

Tie in items include pastry mixes, canning and preservative products, baking ingredients, smoothie mixes and breakfast cereals.

Contact the California Fresh Apricot Council and request
your free, colorful, proven successful display materials

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